Yanmar Announces Official Sponsorship of Cambodia National Football Team

OSAKA, Japan, Nov. 4, 2015 /Kyodo JBN-AsiaNet/ --

Yanmar Co., Ltd. announced official sponsorship of the national football team 
of Cambodia in a press conference held in Phnom Penh on November 4. 

Major General Khiev Sameth, Vice President of the Football Federation of 
Cambodia (FFC), declared: "Since its inception in 1933, the Football Federation 
of Cambodia has been doing its part to foster the growth and development of 
football in the country. Upon the current trend, football has become the most 
popular sport in every corner and walk of life in Cambodia. As such, the effort 
to make sure football development and popularity are sustainable has never been 
more important than now."

"The Football Federation of Cambodia is honored to welcome on board a 
multi-national company, Yanmar, as a sponsor of the Cambodia National Team from 
the 2015-2016 season. Through close cooperation, FFC will work with Yanmar to 
bring the national team to greater heights in being the pride of the nation. 
Thanks to Yanmar for supporting our national team and contributing to the 
development of Cambodia through football."

Since the formation of its very own football team in 1957, Yanmar has made 
constant efforts towards the promotion of football. A Partner Company of 
Japan-based Cerezo Osaka which has produced such talented players as 
world-famous Shinji Kagawa, Yanmar is also an Official Global Partner for 
Manchester United, top club of the English Premier League and one of the most 
widely supported football teams in the world. 

With a view to expanding its business in Southeast Asia, Yanmar is working to 
raise brand awareness in the region through sports communication and enhance 
the livelihood of the local people through the passion and spirit of challenge 
that football inspires. Its ties here also include sponsorship of the AFC 
Champions League, Asia's leading club tournament, as well as national teams and 
individual clubs. In its new capacity as an Official Sponsor, Yanmar will 
support the national team of Cambodia from the 2015-2016 season, actively 
contributing to the development of the team and the promotion of football in 
the region. 

Cambodia has a predominantly agrarian economy, with more than three-thirds of 
the work force involved in the sector. The past decade has seen significant 
mechanization in agriculture, with rapid growth expected for the future. These 
prospects make Cambodia a country of particular interest for Yanmar and a 
promising market for the various agricultural machinery the company 
manufactures. 

Ken Araki, Executive Officer of Yanmar, explained: "During its over 100 
year-history, Yanmar has continued to provide the world markets with 
high-quality products and services. This sponsorship is a great opportunity for 
us to contribute to the further growth of the team, while also substantially 
support the mechanization of the local agricultural sector and improve the 
livelihood of the people of Cambodia." 

Cambodia National Football Team Outline:
- Head coach: Lee Tae-Hoon
- FIFA ranking: 186, as of October 2015

Sponsorship Details:
- Team: Cambodia National Football Team 
- Matches: Matches organized in Cambodia by the Football Federation of 
  Cambodia 
- Scope: Yanmar logo on the pitch-side advertising boards, backboards, the 
         team's practice jerseys, together with match tickets and other 
         promotions